{"id":34807,"date":"2026-05-20T11:33:03","date_gmt":"2026-05-20T11:33:03","guid":{"rendered":"https:\/\/gaitgames.com\/?p=34807"},"modified":"2026-05-20T11:33:03","modified_gmt":"2026-05-20T11:33:03","slug":"embracer-group-indicates-potential-for-new-entries-in-deus-ex-saints-row-and-timesplitters-through-partnerships-with-external-developers","status":"publish","type":"post","link":"https:\/\/gaitgames.com\/?p=34807","title":{"rendered":"Embracer Group Indicates Potential for New Entries in Deus Ex, Saints Row, and TimeSplitters Through Partnerships with External Developers"},"content":{"rendered":"
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### Embracer Group: A New Era of Licensing and IP Exploration<\/p>\n

Embracer Group is making headlines with its recent decision to split into multiple companies, paving the way for a new focus on intellectual property (IP) and licensing. This move comes as the company aims to more actively explore licensing opportunities for well-known video game franchises, including beloved titles such as *Deus Ex*, *Saints Row*, *TimeSplitters*, and *Thief*. The potential for new games created by external studios represents a significant shift in the strategy of the firm.<\/p>\n

#### Strategic Restructuring<\/p>\n

Lars Wingefors, the CEO of Embracer Group, announced this shift in an open letter to investors. The restructuring divides Embracer into two principal entities: the parent company, Embracer, and Fellowship Entertainment. Fellowship will specifically focus on managing Embracer’s interests related to *The Lord of the Rings* franchise, bringing together studios like Warhorse Studios, known for *Kingdom Come: Deliverance*, and Crystal Dynamics, the developers of *Tomb Raider*.<\/p>\n

Wingefors elaborated on the company’s vision, stating, “In addition to expanding our largest transmedia IPs, The Lord of the Rings\/Middle-earth and Tomb Raider, we see great potential to invest our own capital in and form new partnerships for our largest other AAA IPs.” This indicates a commitment not only to existing franchises but also to the exploration of new partnerships that can revitalize and expand their portfolio.<\/p>\n

#### Expanding Licensing Opportunities<\/p>\n

The restructuring offers Embracer a chance to leverage its established franchises by licensing them to external developers and partners. This could lead to a renaissance for series that have been dormant or underdeveloped in recent years. The potential collaboration with external studios could foster innovation and creativity, allowing fresh interpretations of these classic IPs instead of relying solely on in-house development.<\/p>\n

The expectation is that this licensing strategy can create new revenue streams and foster the development of new features, games, or even adaptations for film and television. Highlighting the scope of this initiative, Wingefors noted several titles that could benefit from this approach, including *Legacy of Kain*, *Red Faction*, and *The Mask*, signaling a broad intent to revive and maintain interest in these projects.<\/p>\n

#### The Future of Classic Franchises<\/p>\n

The pivot towards licensing could be particularly advantageous for fan-favorite titles that have seen little action in recent years. While many gamers hold out hope for new entries in these series, securing partnerships with capable developers could ensure that IPs like *Deus Ex* and *Saints Row* are not left to stagnate. The prospect of adaptations in other media, including television and film, may appeal to a wider audience as well, potentially revitalizing interest in these now dormant franchises.<\/p>\n

This strategy provides a lifeline to series that fans have expressed concern about, particularly as some have begun to see them as \u201cdead\u201d or unlikely to return. As the industry continues to evolve, Embracer’s focus on external partnerships and diverse media formats might just invigorate classic titles and bring them back into the spotlight. <\/p>\n

#### Conclusion<\/p>\n

Embracer Group’s strategic restructuring signifies a bold step towards revitalizing its game library and leveraging existing IPs for future growth. By exploring licensing agreements with external partners, the company is setting the stage for potential new games and adaptations that could reinvigorate beloved franchises. The gaming community watches closely, hopeful that this newfound approach will yield exciting developments in the coming years.<\/p>\n","protected":false},"excerpt":{"rendered":"

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Embracer Group are threatening folks with a good time. Fresh off splitting themselves into a not at all confusing selection of companies rather than just the one (something they’ve got form for doing<\/a>) the publishers have noted that as part of forming a new IP & licensing business, they’ll be “more actively” exploring licensing out well-known series like Deus Ex<\/a>, Saints Row<\/a>, TimeSplitters, and Thief to external partners. In theory, that could mean new games in said series made by studios that aren’t directly under Embracer’s thumb.<\/p>\n

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