{"id":36870,"date":"2026-06-26T04:23:05","date_gmt":"2026-06-26T04:23:05","guid":{"rendered":"https:\/\/gaitgames.com\/?p=36870"},"modified":"2026-06-26T04:23:05","modified_gmt":"2026-06-26T04:23:05","slug":"hasbro-tries-to-obtain-ai-voice-permissions-from-child-performers","status":"publish","type":"post","link":"https:\/\/gaitgames.com\/?p=36870","title":{"rendered":"Hasbro Tries to Obtain AI Voice Permissions from Child Performers"},"content":{"rendered":"<div class=\"media_block\"><img decoding=\"async\" src=\"https:\/\/gaitgames.com\/wp-content\/uploads\/2026\/06\/hasbro-tries-to-obtain-ai-voice-permissions-from-child-performers.jpg\"><\/div>\n<p>### The Effects of AI Technology on Voice Acting: The Situation of Child Performers<\/p>\n<p>The emergence of artificial intelligence (AI) technology has brought about major transformations across numerous sectors, yet few have experienced the consequences as intensely as the voice acting industry. Voice performers, whose voices can now be convincingly replicated by sophisticated AI programs, are confronting substantial threats to their livelihoods. Following a prolonged 11-month strike by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) over these urgent issues, the atmosphere remains charged with concern. Recently, it has been reported that Hasbro, the entity behind the widely adored children\u2019s show *Peppa Pig*, is seeking to obtain agreements from child performers to transfer their voice rights for AI applications.<\/p>\n<p>The domain of voice acting has been rapidly shifting. In 2026, notable developments sparked worries regarding the rights of voice actors. These consist of the contentious sale of Stan Lee&#8217;s image and voice to an AI firm and ongoing lawsuits, such as a *Yu-Gi-Oh* voice actor suing TikTok for purportedly using his voice without authorization. Furthermore, Capcom\u2019s refusal to agree to union contracts that limit the training of AI using actors&#8217; voices has resulted in significant fallout, including the exit of the voice actor for *Mega Man* from the twelfth installment of the franchise. Such occurrences highlight the escalating discomfort within the sector.<\/p>\n<p>Hasbro&#8217;s latest approach involves amending contracts for child performers to incorporate provisions that permit the company to use these young talents&#8217; voices in AI projects, a concerning trend pointed out by the Agents of Young Performers Association. The association emphasizes that these agreements could allow Hasbro to utilize the children&#8217;s voices across all commercial materials related to their franchises without the necessity of offering further compensation for future applications. An open letter from the association, endorsed by over a thousand performers, draws attention to such practices without explicitly naming Hasbro or *Peppa Pig*, yet the implication is clear.<\/p>\n<p>In reply to questions regarding the open letter, Hasbro admitted it is aware of the raised concerns. The company expressed that it is \u201cdedicated to addressing this issue in a responsible and transparent manner,\u201d but they did not dismiss speculations regarding their participation. This absence of denial has only heightened the examination of Hasbro&#8217;s motives.<\/p>\n<p>*Peppa Pig*, which debuted in 2004 and is cherished by preschoolers around the world, is more than just a TV program; it represents a vast merchandising empire. With an extensive range of toys, gadgets, and associated products, Hasbro&#8217;s desire to utilize the voices of its varied lineup of child actors without further remuneration raises alarms. The possibility for child actors to forfeit the rights to their voices invokes serious ethical dilemmas, particularly relating to informed consent and the safeguarding of minors in the entertainment sector.<\/p>\n<p>As we explore the ramifications of AI in creative domains, the plea for safeguarding the rights of performers, especially at-risk groups like child actors, is paramount. The future of voice acting and the authenticity of creative expression hinge on the industry\u2019s ability to confront these obstacles with due diligence. The ongoing tensions in voice acting, illustrated by examples such as *Peppa Pig*, act as a crucial reminder of the equilibrium that must be achieved between technological progress and the preservation of human creativity.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"media_block\"><img decoding=\"async\" src=\"https:\/\/gaitgames.com\/wp-content\/uploads\/2026\/06\/hasbro-tries-to-obtain-ai-voice-permissions-from-child-performers.jpg\"><\/div>\n<p>### The Effects of AI Technology on Voice Acting: The Situation of Child Performers<\/p>\n<p>The emergence of artificial intelligence (AI) technology has brought about major transformations across numerous sectors, yet few have experienced the consequences as intensely as the voice acting industry. Voice performers, whose voices can now be convincingly replicated by sophisticated AI programs, are confronting substantial threats to their livelihoods. Following a prolonged 11-month strike by the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) over these urgent issues, the atmosphere remains charged with concern. Recently, it has been reported that Hasbro, the entity behind the widely adored children\u2019s show *Peppa Pig*, is seeking to obtain agreements from child performers to transfer their voice rights for AI applications.<\/p>\n<p>The domain of voice acting has been rapidly shifting. In 2026, notable developments sparked worries regarding the rights of voice actors. These consist of the contentious sale of Stan Lee&#8217;s image and voice to an AI firm and ongoing lawsuits, such as a *Yu-Gi-Oh* voice actor suing TikTok for purportedly using his voice without authorization. Furthermore, Capcom\u2019s refusal to agree to union contracts that limit the training of AI using actors&#8217; voices has resulted in significant fallout, including the exit of the voice actor for *Mega Man* from the twelfth installment of the franchise. Such occurrences highlight the escalating discomfort within the sector.<\/p>\n<p>Hasbro&#8217;s latest approach involves amending contracts for child performers to incorporate provisions that permit the company to use these young talents&#8217; voices in AI projects, a concerning trend pointed out by the Agents of Young Performers Association. The association emphasizes that these agreements could allow Hasbro to utilize the children&#8217;s voices across all commercial materials related to their franchises without the necessity of offering further compensation for future applications. An open letter from the association, endorsed by over a thousand performers, draws attention to such practices without explicitly naming Hasbro or *Peppa Pig*, yet the implication is clear.<\/p>\n<p>In reply to questions regarding the open letter, Hasbro admitted it is aware of the raised concerns. The company expressed that it is \u201cdedicated to addressing this issue in a responsible and transparent manner,\u201d but they did not dismiss speculations regarding their participation. This absence of denial has only heightened the examination of Hasbro&#8217;s motives.<\/p>\n<p>*Peppa Pig*, which debuted in 2004 and is cherished by preschoolers around the world, is more than just a TV program; it represents a vast merchandising empire. With an extensive range of toys, gadgets, and associated products, Hasbro&#8217;s desire to utilize the voices of its varied lineup of child actors without further remuneration raises alarms. The possibility for child actors to forfeit the rights to their voices invokes serious ethical dilemmas, particularly relating to informed consent and the safeguarding of minors in the entertainment sector.<\/p>\n<p>As we explore the ramifications of AI in creative domains, the plea for safeguarding the rights of performers, especially at-risk groups like child actors, is paramount. The future of voice acting and the authenticity of creative expression hinge on the industry\u2019s ability to confront these obstacles with due diligence. The ongoing tensions in voice acting, illustrated by examples such as *Peppa Pig*, act as a crucial reminder of the equilibrium that must be achieved between technological progress and the preservation of human creativity.<\/p>\n","protected":false},"author":1,"featured_media":36871,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"Default","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-36870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/gaitgames.com\/index.php?rest_route=\/wp\/v2\/posts\/36870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gaitgames.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gaitgames.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gaitgames.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gaitgames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=36870"}],"version-history":[{"count":0,"href":"https:\/\/gaitgames.com\/index.php?rest_route=\/wp\/v2\/posts\/36870\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gaitgames.com\/index.php?rest_route=\/wp\/v2\/media\/36871"}],"wp:attachment":[{"href":"https:\/\/gaitgames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=36870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gaitgames.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=36870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gaitgames.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=36870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}