BFI’s Effort to Safeguard Classic Memes Amidst an Ever-Changing Online Environment

### The British Film Institute’s Latest Project: Documenting Internet Memes
The British Film Institute (BFI) is recognized as one of the most extensive film archives globally, celebrated for safeguarding a rich history of cinema and restoring these works for future viewers. This prominent organization has retrieved important pieces, ranging from Edwardian news clips and early films by Alfred Hitchcock to Ken Russell’s bold endeavors. In a groundbreaking initiative, the BFI is now focusing on a particularly elusive category—internet memes.
BFI archivist Will Swinburne conveyed the aim of the initiative, remarking, “Curatorially, I suppose the aim of this project has been an attempt to capture what the realm of online moving imagery has contributed to the broader narrative of filmmaking.” This not only encapsulates the spirit of viral material but also highlights its broader cultural implications, accentuating moments and sentiments that connect with a wide audience.
Through the BFI’s [Replay portal](https://replay.bfi.org.uk/collection/458), users can delve into a thoughtfully assembled collection of key viral creations. This archive features legendary clips like Mr. Weebl’s famous ‘Badgers’ animation, the classic “Charlie bit my finger,” and the well-known GIF of Robert Redford, frequently confused with Zach Galifianakis. Each entry in this digital museum includes additional commentary from art critics and the original creators, offering context to these digital relics.
The BFI emphasizes that their mission goes beyond the simple conservation of popular clips. It seeks to create a detailed patchwork of the internet’s progression, highlighting the myriad content that has surfaced online—from cartoons, DIY tutorials, and ASMR skits, to music videos, machinimas, and various Internet subcultures.
One of the hurdles of this initiative is securing permission from creators and involving them in submitting raw video files. Numerous viral phenomena originate from grassroots sources, making it both crucial and challenging to identify the original creators who may have unfiltered footage from years ago.
Swinburne shared a thought-provoking reflection: “I wonder if in a hundred years someone’s going to be coming to this collection and viewing these mid-2000s grime videos or these Flash cartoons in the same way that we view the Edwardian crowd scenes of Mitchell and Kenyon.” The concern about whether these digital artifacts will last long enough for future generations to appreciate is valid.
The fleeting nature of digital media raises pressing issues regarding preservation. Online platforms and institutions can disappear without warning. The discontinuation of Adobe Flash in 2020 wiped out numerous animations and games. In 2019, a significant server malfunction at MySpace erased all user-uploaded music prior to 2016, leading to a cultural loss of millions of songs from that time.
Furthermore, the realm of online video is riddled with uncertainties. YouTube’s recent actions to retroactively enhance videos using AI without creator consent pose risks of altering original uploads, while platforms like TikTok are facing considerable scrutiny and political challenges, raising doubts about their future reliability. Content, particularly of an adult nature, often confronts strict regulations across different platforms, as demonstrated by Tumblr’s sudden prohibition on erotic material.
In summary, the BFI’s project to record internet memes signifies a deep recognition of the cultural importance of online media. While it may seem playful at first glance, this initiative acknowledges the vulnerability of digital content and endeavors to protect a narrative of internet culture for future exploration and appreciation.