Stellar Blade Developer Champions AI’s Capacity to Amplify Personal Productivity Comparable to 100 Employees

**Will Generative AI Be Involved in the Creation of Stellar Blade 2?**
The inquiry regarding the involvement of generative AI in the creation of *Stellar Blade 2* is gaining momentum, particularly after statements made by Shift Up’s CEO, Hyung-tae Kim. The South Korean game development studio, which is presently working on a sequel to the highly awaited 2024 sci-fi action game, considers AI a potential vital component in equalizing the competitive landscape against larger development teams, particularly those located in China.
In discussing the competitive environment of the gaming sector, Kim pointed out that while Shift Up employs about 150 staff for a single title, their Chinese rivals frequently have teams consisting of 1,000 to 2,000 members. In a recent event dubbed “2026 Economic Growth Strategy,” Kim remarked that this difference in workforce could obstruct smaller studios’ ability to compete effectively regarding quality and content volume. “We do not have the capability to compete, both in quality and content volume,” he stated, underscoring the difficulties encountered by smaller developers.
Kim’s insights imply that the adoption of generative AI and other large language model (LLM) technologies could be essential for smaller studios to boost productivity and production. He mentioned that with AI’s assistance, “one individual can accomplish the tasks of 100 individuals,” highlighting the revolutionary potential of technology in the realm of game creation.
Even with the promise of heightened efficiency through AI, Kim confirmed that this would not necessarily result in widespread job losses within the industry. From his viewpoint, global competition would still require the full utilization of the available workforce, indicating that AI could enhance human skills instead of replacing them.
Whether Kim’s worries regarding competition from China are merely strategic or reflect real concerns remains a topic for discussion. The success of the first *Stellar Blade*, which sold millions of copies on multiple platforms without AI assistance, indicates that Shift Up possesses the capability to succeed amid intense rivalry from significant Chinese publishers like Tencent and Net Ease, who are saturating the market with AAA free-to-play games.
At present, it appears that Shift Up is placing a high priority on employee wellbeing, as shown by recent reports from *Seoul Economic Daily*. All 300 employees at the studio were rewarded with AirPods Max, Apple Watches, and a generous $3,400 bonus to celebrate the company’s profitable 2025 – a shift from traditional gifts like gaming consoles, which had been previously distributed.
Looking to the future, Shift Up aims to launch *Stellar Blade 2* prior to the end of 2027. As development moves forward, the question lingers: will they integrate generative AI into their process? Only time will reveal whether this technology will become a common feature in future game development projects.