As the release of Final Destination: Bloodlines approaches, Warner Bros. Pictures Canada is intensifying both excitement and unease on Canadian roads with a spine-chilling marketing initiative that pays tribute to one of the most memorable sequences in horror cinema.

Final Destination: Bloodlines, the sixth chapter in the enduring Final Destination series, premieres in theatres on May 16. To commemorate this event, Warner Bros. has introduced a promotional stunt that leverages a deeply rooted fear among numerous drivers: the ominous log truck.

A Sinister Nod to a Horror Classic

For enthusiasts of the series, merely seeing a logging truck can evoke a visceral response. This reaction originates from Final Destination 2 (2003), which showcased a now-legendary highway disaster scene. In this sequence, a truck carrying enormous logs loses its cargo, propelling the wood into the path of traffic. A particular harrowing moment depicts a log crashing through a windshield, instantaneously killing the driver. This moment has evolved into a cultural landmark, shaping how many view—and steer clear of—logging trucks on highways.

In a clever reference to this scene, Warner Bros. Pictures Canada has rolled out a uniquely designed promotional vehicle: a bloodied log truck that will travel major highways and urban centers in Ontario and Quebec from May 9 through the Victoria Day weekend on May 19. The truck, adorned with faux blood splatter and a playful bumper sticker reading “How’s my driving?”, is capturing attention and reviving memories of the franchise’s most horrifying moments.

A Series Founded on Fatal Visions

Final Destination: Bloodlines carries on the franchise’s hallmark narrative: a group of young individuals narrowly escaping a deadly fate due to a premonition, only to find themselves pursued by Death itself, which aims to restore cosmic order. This time, the narrative centers on college student Stefanie, who has a vision that saves her and others from a catastrophic accident—only to realize their escape is fleeting.

The film features Kaitlyn Santa Juana, Teo Briones, Richard Harmon, Owen Patrick Joyner, Anna Lore, Brec Bassinger, and series mainstay Tony Todd. Directed by Adam Stein and Zach Lipovsky, the screenplay is crafted by Guy Busick and Lori Evans Taylor, based on a story by Jon Watts, Busick, and Taylor.

More Than Just a Fear Inducement

While the log truck initiative is a smart marketing strategy, it also taps into a larger cultural reality. Since the debut of Final Destination 2, many drivers have confessed to modifying their road behavior—especially avoiding trailing trucks loaded with logs or other unsecured freight. The campaign exploits this genuine anxiety, merging the lines between fiction and reality in a manner that only the Final Destination franchise can achieve.

Whether you’re a devoted follower of the series or a newcomer drawn in by the buzz, Final Destination: Bloodlines promises to provide the same gripping suspense and intricate death sequences that have solidified the series as a cornerstone of contemporary horror.

Experience Final Destination: Bloodlines in theatres across Canada beginning May 16—and perhaps reconsider tailgating that log truck on your next journey.