

In an unexpected strategic change, GameStop CEO Ryan Cohen revealed that the company will shift its focus towards trading cards instead of video games, following the announcement of their Q1 2025 financial results. This choice arises as trading card sales have skyrocketed, representing 29% of the company’s total sales, eclipsing video game sales. GameStop has been improving its trading card offerings, such as in-store card grading by PSA and online sales of graded cards.
Moreover, GameStop revealed a substantial investment in cryptocurrency, acquiring 4,710 Bitcoin from May 3 to June 10, 2025, amounting to nearly $500 million. This action occurs amidst Bitcoin’s fluctuating market, where prices varied between $102,000 and $112,000 in May 2025.
The financial report also pointed out a 23% decline in GameStop’s stock since June 9, partially due to issues during the launch of the Nintendo Switch 2, where customers reported damage caused by receipts being stapled to the console’s packaging.
GameStop’s quarterly earnings report can be found on their official website, although the company has not yet addressed the Nintendo Switch 2 concerns or their departure from video games.
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