A fresh update is set to arrive in Fortnite this December, allowing creators to sell in-game Fortnite items directly to fellow players, alongside giving players the option to pay for enhanced visibility on the new marketplace.

Beginning in December, Fortnite participants will have the ability to establish their own marketplaces, selling items directly from their islands to other players. This innovative feature paves the way for new revenue opportunities, as players can also pay for advertising placements on the ‘Sponsored Row’ to increase their marketplace’s visibility. This update follows the recent V-Bucks enhancement, enabling fans to buy items with an exact V-Bucks amount without leftover change.

To mark this new development, Epic Games has revealed that players will receive 100 percent of their earnings from sales on the marketplace until the end of 2026. Typically, developers earn 50% of the V-Bucks value after the first year has passed. The announcement also specifies key fees that creators must pay to list their items on the marketplace, indicating that when Epic Games states creators will receive 100 percent of their earnings until the end of 2026, it actually means 74 percent (as by their calculations, 50 percent translates to 37 percent on in-game sales profits).

This news comes in conjunction with the latest update on Battle Island, referred to as Fortnite Delulu. The update allows players to join limited-time game modes and communicate with each other via proximity chat. Items offered in the new in-game marketplace can range from power-ups and weapons to cosmetic items, typically staying within the confines of the creator’s island. In addition to selling items, creators can also pay to promote their stores in a new Sponsored Row, granting them increased visibility in the game’s Discover menu.

Alongside the marketplace update, Fortnite is revising its engagement payout structure to incorporate user acquisition rewards. Creators will continue to earn payouts based on player interaction on their specific islands. The new payout structure allocates 40 percent of net revenue from Fortnite’s Item Shop and related real-money transactions into the engagement pool, which is then distributed among creators and Epic’s islands.

According to Epic Games, the updated engagement payout formula now encompasses the following aspects: Minutes Played, New User Acquisition, Lapsed User Engagement, Playtime Related to V-Bucks Spending, and Island Retention, making Fortnite islands function similarly to other online economies. Players who attract new users to Fortnite will be rewarded by Epic Games.

The upcoming Fortnite update is scheduled to be implemented in-game in December 2025. Fans can visit the Epic Games website for further details in the meantime.