Xbox Leader Sarah Bond Confirms Ongoing Development of Next-Gen Console Amid Speculation

In a recent chat with Variety, Xbox leader Sarah Bond addressed the rumors implying that Microsoft may be distancing itself from console development. Despite the speculation, Bond verified that Microsoft is diligently engaged in the creation of a next-generation console, reassuring fans that the company is dedicated to advancing in the console arena.

The speculation emerged following the debut of the ROG Xbox Ally/X, a novel handheld device created in partnership with ASUS. This move, along with a price hike for Game Pass Ultimate, led some to speculate that Microsoft was shifting its emphasis towards the portable and PC gaming sectors. However, Bond’s comments have dispelled these rumors.

“We are completely focused on creating things in the future,” Bond remarked. “We have our next-gen hardware in the works. We’ve been exploring prototyping and designing. We have a collaboration we’ve announced with AMD regarding it, so that is on the way.”

Microsoft’s foray into the console marketplace commenced in 2001, and in spite of recent hurdles, including the acquisition of Activision Blizzard and internal changes, Bond assures that the company is not leaving the console industry. Instead, they are broadening their offerings to grant gamers more choices.

“We want to ensure that consumers have options,” Bond clarified. “We aim to provide a choice for the power players who desire the latest innovations, who want to push the boundaries of what’s achievable, the most demanding players.”

While the ROG Xbox Ally/X presents an alternative for gamers in search of a portable gaming option, its high price indicates it targets a particular demographic. As the holiday season nears, consumer enthusiasm for this new device will be monitored closely to assess its market performance.

In conclusion, Microsoft’s dedication to console development is robust, with initiatives for next-gen hardware in progress. The company intends to serve both conventional console gamers and those interested in portable gaming alternatives, ensuring a varied selection of options for all player types.