Summer Game Fest Co-Host Collaborates with ‘Substack For Players’ to Improve Game Discovery at Player.gg

**Lucy James Moves to Independent Gaming Media with Player.gg**
Following an impressive twelve-year career at *GameSpot*, celebrated video producer and on-air figure Lucy James is starting a new phase in her professional journey, opting for independence within the gaming media landscape. Instead of joining well-known services like Patreon or Substack, James has collaborated with Player.gg, a cutting-edge platform focused on game discovery, which is slated to launch to the public this week alongside Geoff Keighley’s Summer Game Fest.
James’ latest initiative, the newsletter called *lookingfor.game*, is designed to provide curated suggestions for PC gamers in search of new titles. “*GameSpot* has been my home for 12 years; it’s taken me all around the world and offered me amazing opportunities,” James remarked. She gratefully acknowledges the dedication of her coworkers at *GameSpot*, a smaller team than many might assume, yet united by a common enthusiasm for gaming.
In a recent social media post, James conveyed her enthusiasm about the debut of *lookingfor.game*, saying, “12 years is a considerable time to be at any place, even one you cherish. I’ve been aware for some time that I wished to explore opportunities in the indie game sector.” This choice follows her recognition of a strong audience for her indie coverage, further validated by the favorable response to her contributions on the YouTube series *Friends Per Second*.
Player.gg is crafted to close the gap in cross-platform game discovery — an increasing issue for gamers managing various consoles and services. As stated by Player.gg co-founder Robert van Hoesel, the platform not only assists users in discovering new games but also facilitates direct interaction between developers and their audience through playtests and engagements. “We aim to accomplish both: making it simple to find games in the stores you utilize and enabling you to enroll for playtests or join a game’s community,” he remarked.
As an independent curator, James will leverage Player.gg’s distinctive features, which are intended to foster a stronger connection between players and developers. The recent acquisition of FirstLook, a platform focused on player relationships, by the gaming infrastructure startup Pragma, bolsters this effort, allowing for improved communication and collaboration within the gaming sector.
Despite the growing appeal of platforms like Substack among gaming journalists, James chose Player.gg after determining it aligned more closely with her aspirations. “*FirstLook* comprehends gamers… I swiftly recognized that beehiiv/Substack/etc would never provide us the attention/technology we require or grasp the project as *FirstLook* does,” she explained.
Player.gg creates a space where curators and game developers can work together on content that includes exclusives like beta invites and marketing opportunities, emphasizing the platform’s dedication to building meaningful relationships in the gaming environment. This framework not only benefits curators like James but also opens up pathways for developers to connect with engaged audiences.
As the gaming media landscape continues to change with new platforms, Lucy James’ shift to Player.gg marks a significant transition towards independent, community-driven content creation. With her expertise and ambitions for audience growth, *lookingfor.game* is set to emerge as an influential voice in the gaming dialogue, providing gamers the insights and connections needed to navigate an ever-evolving digital marketplace.