**Amazon’s AI-Created English Dub of *Banana Fish* Pulled Following Backlash**

In light of the recent controversy over the employment of artificial intelligence in creative sectors, Amazon has become a focal point by discontinuing its AI-created English dub of the anime series *Banana Fish*. This initiative, viewed as a means to cut expenses and branded as an “AI Beta,” was met with swift backlash from fans and voice actors when the release of the dub showcased a lackluster performance that did not fulfill the vibrant expectations of anime aficionados.

The series, a heartfelt action-laden yaoi thriller, tracks Ash Lynx, a savvy and resourceful gang leader, as he maneuvers through the perilous underbelly of 1980s New York City while striving to safeguard the compassionate Eiji Okumura. The narrative centers on Ash’s probe into a cryptic substance known as “Banana Fish.” Fans were taken aback to discover that rather than enlisting experienced voice actors, Amazon chose an AI voice track that critics described as flat and poorly executed, depriving the series of its emotional richness and thrills.

The discontent grew as snippets of the AI dub spread across the internet, exposing a dull vocal performance akin to uninspired text-to-speech technology rather than the fervent voice acting customary in anime. Numerous fans and creators flocked to social media outlets like TikTok to voice their dissatisfaction and champion the significance of human skill in voice acting. The fervor escalated, leading Amazon to withdraw the AI dub from its streaming platforms, although the Spanish AI-created dub is still accessible for the time being.

This episode is part of a broader dialogue concerning the emergence of generative AI across different creative domains, spanning from animation to video games. Comparable situations have surfaced within the gaming sector, where titles such as *Arc Raiders* have opted for AI-generated voices, igniting discussions on the repercussions of substituting human actors with AI. Proponents of AI in creative capacities assert that it can boost efficiency and cut costs, yet many industry experts contend that no substitute can genuinely emulate the subtleties and emotional resonance that human actors contribute to their roles.

As the discourse about AI in creative positions continues to progress, one major question persists: will Amazon reverse its choice and invest in a legitimate English dub featuring actual voice actors? Considering the immense resources at the company’s disposal, underscored by CEO Jeff Bezos’s billionaire standing, the anticipation from fans and voice actors is unmistakable—there is an essential demand for human ingenuity and skill in storytelling. The withdrawal of the AI dub from *Banana Fish* acts not only as a reaction to public demands but also as an important commentary on the future of voice acting in an era increasingly influenced by artificial intelligence.