


**Kick Teams Up with Xbox: A New Chapter for Controversial Streaming**
Earlier today, the streaming platform Kick, recognized for its ties to contentious content and gambling connections, revealed a partnership with Xbox via its official X account. This collaboration marks a crucial advancement for Kick, which has thrived by offering a venue for creators often considered too contentious for mainstream streaming platforms like Twitch.
The announcement featured a graphic showcasing two individuals shaking hands, one of whom held a console box labeled “video game system,” with the Kick logo prominently displayed. The accompanying text simply read “kick 🤝 xbox,” denoting a formal alliance.
**Kick App Debuts on Xbox Consoles**
Kotaku verified the presence of a specialized Kick app on Xbox consoles. The app’s overview underscores Kick as a live streaming platform where creators connect with their audiences, highlighting its appealing 95-5 subscription split for content creators, an incentive scheme, and the capacity to multistream. Prominent streamers like xQc, Asmongold, and Max Holloway are noted as significant personalities opting to stream on Kick.
Over time, Kick has earned a reputation as a haven for banned and canceled Twitch streamers. It implements minimal moderation and relaxed community guidelines, fostering an environment where problematic conduct can thrive. This strategy has enabled Kick to secure lucrative deals with controversial figures such as Felix “xQc” Lengyel, Nick “Nickmercs” Kolcheff, and Kaitlyn “Amouranth” Siragusa.
Adin Ross, another notable presence on the platform, previously endured an indefinite suspension on Twitch due to challenges with controlling hate speech. Upon transitioning to Kick, he famously livestreamed high-profile interviews, including one with former President Donald Trump.
Nevertheless, Kick’s controversial reputation encompasses incidents like the livestreamed violence and humiliation by streamers such as Raphaël “Jeanpormanove” Graven, who tragically passed away during a stream. The platform is also closely associated with gambling through Stake, a co-founded site that has attracted significant viewership for its casino-related content, especially following Twitch’s gambling ban in 2022.
**Platform Constraints and Future Opportunities**
At present, there is no available Kick app for PlayStation consoles, marking a possible growth opportunity as the streaming industry continues to develop. Despite the controversies that surround its content policies and creator practices, the collaboration with Xbox could enhance Kick’s visibility and engagement within the gaming community.
Thus far, Xbox has not offered any remarks concerning the partnership or its potential ramifications for the gaming sector and its content creators. The industry’s reaction to this collaboration will be keenly observed, particularly in light of Kick’s reputation and the nature of the app’s offerings.
No Comments
To comment you need to be logged in!