### Level-5 CEO Akihiro Hino’s Perspective on AI in Game Creation

In a recent widely circulated interview, Akihiro Hino, the CEO and president of Level-5, explored the significance of artificial intelligence (AI) in game creation. Initially attracting media attention by claiming that AI contributed to 80% or more of the studio’s programming, Hino has since elaborated on his comments, responding to questions and misunderstandings with greater depth.

#### Explanation of AI’s Contribution

In a message dated December 26, 2025, Hino aimed to clear up the misunderstanding that Level-5 is fully dependent on AI for its programming needs. He pointed out that while various game studios are exploring AI technologies, Level-5 is not among those currently relying on generative AI for the bulk of its coding. His statements came in response to an increasing online debate triggered by a prior interview and the contentious application of AI in creative projects, such as the game *Clair Obscur*, which was disqualified from an award due to its AI usage.

Hino recognized that there is a project in progress themed around AI where a developer is purposefully employing AI for coding, but he clarified it does not signify a company-wide transition. He remarked, “They used that as an example to imply that such an era may be approaching, and that’s what was exaggerated.”

#### The Promise of AI in the Sector

Despite retracting his earlier claims, Hino remains hopeful regarding AI’s prospective role in the gaming sector. He suggested that should a company manage to produce 80%-90% of its code through AI, it would represent a remarkable milestone, positioning them among the leaders in the AI arena. However, he warned that the industry has not yet attained that stage of advancement.

Hino pointed out the time-saving advantages AI could provide, potentially changing the speed of AAA game development. He theorized that instead of the conventional 5-10 year development timelines, games could be launched every two years, thanks to the efficiencies offered by AI technology.

#### Clarifying Misunderstandings About AI

A pivotal aspect of Hino’s discussion was addressing the negative perceptions associated with generative AI, which he contended is often inappropriately likened to plagiarism. He expressed, “A knife can serve for cooking or be wielded as a weapon; a computer can facilitate game creation or foster cybercrime.” This analogy emphasizes the significance of how tools are employed, advocating for a constructive outlook on AI as a promoter of creativity rather than a hindrance.

He made it clear that he aims to enhance the gaming landscape with groundbreaking experiences that go beyond current AAA offerings. Hino cautioned that labeling AI as “malevolent” could hinder technological advancement and urged both creators and consumers to regard AI as a valuable asset in the creative realm.

#### Conclusion

Hino’s remarks showcase a thoughtful perspective on the relationship between AI and game development. While he acknowledged both the existing and prospective uses of AI, he also stressed the importance of human creativity and the necessity for a conscientious approach to technology in the gaming field. As discussions around AI continue to progress, Hino’s viewpoints may significantly influence how developers and audiences engage with these transformative technologies.