### The Emergence of Console Gaming in the 2000s and the Influence of Electronic Gaming Monthly
The 2000s represented a crucial shift in the realm of console gaming, introduced by robust systems such as the PlayStation 2, Xbox, GameCube, and Dreamcast. This period not only enhanced the technical potential of video games but also witnessed a surge of printed media that bridged gamers with the swiftly changing industry. Among these outlets, *Electronic Gaming Monthly* (EGM) rose as a significant voice, highlighted by a distinctive cover showcasing the artwork of celebrated *Final Fantasy* artist Yoshitaka Amano.
#### The Cultural Significance of *Final Fantasy*
*Final Fantasy VII* had already laid the groundwork for the franchise’s global recognition, reaching players far beyond its Japanese roots. With the anticipated launch of *Final Fantasy X* on next-gen consoles, there was immense excitement regarding how improvements in graphics and processing abilities would rejuvenate the series. This enthusiasm positioned it as an ideal feature for gaming magazines, especially for EGM, which aimed to connect with the artistic preferences of its readers.
#### Engaging Amano for Artwork
Dan “Shoe” Hsu, the editor-in-chief of EGM at the time, envisioned an exclusive cover showcasing an original painting by Amano. However, securing permission from Square turned out to be a challenging endeavor, further complicated by the magazine’s budget restrictions. Hsu noted that the completed artwork came at a hefty price of $10,000, a stark deviation from the typically minimal budget set for cover designs. ZiffDavis, EGM’s publisher, unexpectedly approved the initiative, and Mielke, a significant contributor at EGM, took responsibility for managing the development of the remarkable cover.
The partnership with Amano produced a stunning piece incorporating gold leaf, although it presented challenges for EGM’s printing team to replicate its radiant effect accurately. Nonetheless, the resulting product held a captivating allure, eagerly awaited by subscribers.
#### A Miscommunication with Subscribers
The intention was for the Amano cover to primarily reach EGM subscribers, with only 25 percent distributed to retail outlets. This approach aimed to foster a sense of exclusivity reminiscent of the comic book boom of the ’90s. However, a communication error led the publisher to misinterpret the coverage distribution, causing the Amano edition to account for 25 percent of all covers, including those available in stores. This resulted in some discontent among subscribers who received the standard issue featuring prominent artwork of Yuna from the game.
In hindsight, while certain subscribers were dissatisfied with the unforeseen distribution, this “happy accident” turned out to be advantageous for EGM, significantly boosting sales and resulting in one of the magazine’s top-selling issues. The excitement surrounding the Amano cover even drew attention from digital media platforms like IGN, which reported on its success.
#### The Legacy of EGM and the Printed Gaming Press
Although the 2000s signified a key moment for gaming publications, the printed specialty press encountered obstacles in adapting to the digital era, culminating in EGM’s print run concluding in 2009. Its online branch, 1UP.com, ceased operations in 2013 as well. Nevertheless, EGM’s legacy endures, highlighted by a crowdfunded EGM anthology that amassed $1.7 million, showcasing the ongoing enthusiasm for the publication.
In recent times, Mielke has continued to make contributions to the gaming community, recently announcing a biography of *Final Fantasy* composer Nobuo Uematsu, while Amano remains active, creating variant covers for comic book publishers like DC. The absence left by the decline of the printed gaming press is profoundly felt, having provided a platform for discovery and artistic expression that current digital formats find challenging to replicate.
In conclusion, the 2000s not only marked a transformative chapter in console gaming but also underscored the significance of print media in influencing the cultural framework of gaming. The collaboration between EGM and Yoshitaka Amano serves as a testament to the creativity and passion that characterized this era, leaving a lasting impression on both gamers and creators.
