### Shift Up’s Controversial AI-Created Music Video for Stellar Blade: Blood Rain
Kim Hyung-tae, founder and CEO of Shift Up, is encountering substantial criticism from fans following the debut of an AI-created music video for the upcoming game *Stellar Blade: Blood Rain*. The video, titled “Wanna be in LOVE” featuring Evie, aims to highlight the game’s protagonist but has garnered predominantly negative responses from the community.
The music video, launched late at night, has been promoted with disclaimers emphasizing that it is “Made with AI” and consists of altered or entirely generated audio and visuals. In spite of these notices, numerous fans are condemning the quality and execution of the video. Particularly, inconsistencies in Evie’s appearance throughout the video, including a fragmented facial representation, have raised concerns.
Additionally, the video includes AI-generated text that displays considerable mistakes. Viewers observed nonsensical phrases such as “Preduet Spee” and “Custemef Service” shown in a scene with a vending machine, and “Meaiiatations” instead of Marcus Aurelius’ *Meditations* on a shelf. Such mistakes not only diminish the visual experience but also indicate a lack of quality control in the final output.
Dissatisfaction was evident on social media, with one user highlighting the unpleasantness of the video and voicing worries that this could alienate fans from *Blood Rain*. Another user condemned the use of generative AI for promoting the game, cautioning that the backlash could severely damage the intellectual property. Notable Twitch streamer BasedLEDA expressed vexation over Hyung-tae’s decision to depend on AI instead of utilizing the skilled creative team behind the game.
This controversy follows Kim Hyung-tae’s earlier remarks commending AI technology for its ability to boost productivity in game development. In an interview, he indicated that employing AI could enable a small team to produce outcomes comparable to larger teams in competitive landscapes, reflecting a wider trend in the gaming industry of incorporating AI to enhance development capabilities.
As excitement for *Stellar Blade: Blood Rain* continues to grow, the community remains vigilant. Fans hold out hope that the game itself will preserve the artistic integrity and high standards that were anticipated, separating itself from the perceived flaws of its marketing efforts. The reception of the AI-generated music video indicates a critical perspective among fans concerning the convergence of AI technology and creative expression in the gaming realm.
