Saber Interactive’s CCO Affirms That There Will Be No Alteration in Communication Strategy After AI Writer Controversy

Saber Interactive's CCO Affirms That There Will Be No Alteration in Communication Strategy After AI Writer Controversy

Tim Willits, CCO of Saber Interactive, has conveyed that the company’s communication strategy remains intact despite the backlash surrounding an AI controversy involving their CEO, Matthew Karch. Karch encountered criticism after claiming he would substitute writer Stella Sacco with AI, specifically ChatGPT, resulting in public disapproval. While Karch has since expressed remorse to Sacco and issued statements to alleviate the situation, Saber Interactive continues with its current communication strategy.

Willits, in remarks to PC Gamer, pointed out that controversy is not uncommon in the industry, recalling past criticism when Saber launched World War Z on the Epic Games Store. Willits underscored confidence in the quality of their games and encouraged players to evaluate future titles like Rideshare Stimulator for themselves, asserting that player experience will prevail over any dissent.

Saber Interactive has added an AI usage disclaimer on Rideshare Stimulator’s Steam page to address transparency concerns. The studio is actively working on various projects, including Turok Origins, Clive Barker’s Hellraiser: Revival, and Warhammer 40,000: Space Marine 3, while continuing to focus on providing diverse gaming experiences.