**Overview of Nintendo Switch 2 Sales Performance**
Launched earlier this year, Nintendo’s Switch 2 initially drew considerable attention and enthusiasm from consumers. However, the latest sales figures reveal that the console’s momentum has diminished, especially during the holiday season, falling short of the remarkable success seen by its predecessor, the original Nintendo Switch, which enjoyed strong performance during its initial holiday phase in 2017.
A report from *The Game Business* on January 8 states that during the holiday months of November and December, Switch 2 sales in the United States were approximately 35% lower than those of the original Switch during the same periods in 2017. This downturn reflects wider trends within the gaming market, as retail tracker Circana noted that U.S. console sales suffered their poorest November since 1995. Despite hopes that the Switch 2 would excel in the current market, it seems to be contending with considerable obstacles among its rivals.
In Europe, the scenario is similar to that in the United States. In the UK, sales of the Switch 2 during the last eight weeks of the year decreased by 16% compared to the original Switch’s results in its first holiday season. Nevertheless, it is important to highlight that overall, the Switch 2 achieved around 6% more sales in 2025 than the original Switch did in 2017. Regrettably, the situation is more dire in France, where Switch 2 sales have dropped by 30% in relation to the original Switch’s first-year performance. Overall, sales in all major European markets reflected a marked decline for the Switch 2 during the holiday shopping period.
A senior Nintendo official attributed the lower sales figures to a “complicated economic landscape,” pointing out various factors such as high price points and the absence of a major Western game release during the vital Christmas season. Despite these hurdles, the official conveyed pride in what Nintendo achieved during a particularly challenging year for the gaming sector.
Looking forward, the gaming industry may continue to encounter obstacles as external economic pressures like ongoing tariffs, increasing costs, and competition for key components from AI developers could adversely affect the performance of console manufacturers, including Nintendo. Analysts indicate that, similar to 2025, 2026 might also turn out to be a challenging year for the gaming marketplace.
As Nintendo navigates this intricate environment, the performance of the Switch 2 underscores both the difficulties stemming from a changing economy and the critical role of strategic product positioning and game launches in sustaining sales momentum.
